There are no strong Google products in this space. Google position in Social CommunicationsĪndroid is clearly leading the mobile operating system penetration worldwide, with some analysis putting it well over 80%.īut that success comes with a caveat in the context of Social Communications, because even if they are Android users, people will fundamentally use a Facebook property (Facebook, Facebook Messenger, WhatsApp, Instagram) to communicate with each other, or in some cases other products like SnapChat or HouseParty. This is part of a complex strategy in which Google is trying to leverage their leading position in the mobile operating system market to try to get into the Personal Communications space.Īnd while some operators are partnering with Google in this strategy, trying to capture something from Google’s eventual success, the reality is that they are only a means to an end. Google has announced this week that Duo, their video calling application, will get a deeper integration into their native dialer for Android phones, so that users will be able to place video calls with it and also from the native Contacts and Messages apps. Duo being natively integrated into the phone dialer only means operator-based personal communication services will fade out faster
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